If you have got your copy of Betty you will know that we are smitten with Nadia Izruna of Naidnoo. With her final pay packet from her previous job, a leap of faith and her needle & thread, Nadinoo was born. With fabrics from Liberty of London heavily featured in previous collections, Nadinoo is taking inspiration from the past and making something with a modern feel, that quite simply, we love! We talk about ice cream, stitching doll’s clothes and drinking cocktails with Nadia.
We love Nadinoo, tell us more about it and how you started. When did you decide to that you wanted to go into fashion design?
I have always had a great love for clothes ever since I was a little girl. My Grandma’s neighbour first showed me how to sew on her old singer when I was 9 years olds, we made tiny clothes for all my dolls which I thought was magical. I finally got my own sewing machine at 18 when I was ready to pursue a career in fashion and I can’t say I’ve ever looked back!
What has been your favourite part about setting up Nadinoo?
I think the daily interaction with our lovely customers has to be top on the list, their kindness and appreciation for our clothes is always so rewarding! I adore getting to know them and hearing stories of how they have enjoyed wearing our dresses.
Who is the Nadinoo customer, who are you designing for?
The Nadinoo girl is everything I aspire to be; creative, fun, carefree with great ambition and lust for life. We have created three adorable characters that we design for, helping our customers identify with a personality that suits them. Their names are Pixie Fleur and Lula. They have evolved every season becoming three unique moods and personalities. Designing within this enchanted world allows me to build a story for every garment giving it life and character. This season Pixie has taken on a little tomboy roll ready for mischief and adventure. Lula is up to her usual tricks luring in the boys with her girlish ways and come untie me bows. Fleur is lying amongst the flowers watching the clouds go by while her dress floats and dances in the wind…
Have you got any advice for our readers who want to set out and start their own business in the fashion design field?
Design and make clothing that you truly love and enjoy every process along the way. If you need more skills and advice there are so many good blogs, courses and helpful books on the market with great sewing tips. There is so much pleasure in finishing a garment knowing that it was once only fabric and thread.
What has been your favourite collection or design?
I’m always designing for the now so I tend favour the current collection I’m working on as it fully captures all that I’m in to at that point. Today this happens to be the AW11 collection, which is vibrant and takes inspiration once again from my favourite animal - the Bird!
Tell us one thing about you that we should know?
That I adore what I do and feel so proud of all that Nadinoo has achieved so far!
What inspires you and motivates you?
Old photos of my grandmother, pretty furniture, fabrics, vintage silhouettes from markets or old films... My head is always working away churning ideas and new designs that are just bursting to come to life. I think inspiration in itself motivates me to design new collections which it turn keeps Nadinoo going.
The video above was directed and produced by blogger Carrie Harwood from Wish Wish Wish and showcases Nadinoo's AW11 collection in the most charming way.
Nadinoo's AW11 collection is available online here. We hope you like it as much as we do!
Betty